How Kylie Jenner used makeup as a tool to help her insecurities

Kylie Jenner She wants you to know that her beauty brand is anything but skin deep.

The Kylie Cosmetics founder entered the beauty space in full force in 2015 with the successful launch of her lip kits. Fast forward to now and they’ve since built an empire.

During an exclusive interview with E! On August 24, the reality TV star revealed that launching her own products didn’t quite make sense, given her deep love for makeup. In fact, Kylie explained that she viewed makeup as a positive outlet for feeling insecure about herself.

She told E! “I think it was the core of my obsession with makeup.” News’ Francesca Amicer Ulta Beauty x Kylie Cosmetics event to launch Plumping Gloss. “It’s what made me love makeup so much, the self-expression behind it and the creativity.”

While Kylie credits beauty as a way to boost her self-confidence, she also believes that staying true to yourself is a must in her career.

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