Why is Kanye West ending his partnership with Gap

On September 15, E! News got a message from the President and CEO of Gap Brand Mark Brittbard Sent to Gap employees, Breitbard wrote, “It’s important to know that throughout this partnership, we have lived up to our commitments – and the teams have done so with the utmost integrity, overcoming obstacles and demonstrating incredible determination.”

Simply… while we share a vision to deliver utilitarian, high-quality, on-trend design to all people through unique, versatile experiences with Yeezy Gap, How “We are working together to achieve this partially incompatible vision. We are deciding to end the partnership,” Breitbard continued.

e! The news reached Gap and received no comment.

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